Branding your company's joints with custom filters

There is nothing quite the same as smoking a joint. They are easy to share, convenient to carry, and are the most traditional way of lighting up. Because of this, joints remain the most popular way of smoking weed.

Preroll companies now come in all shapes and sizes with all sorts of different ways of making their joints stand out. Some add wax to the center of the roll (the famous "hash hole"), some add different herbs to their mixes, while others keep it simple with standard flower inside their joints.

Because demand for joints is so high, supply is high as well. It can be difficult to grow as a preroll company with fierce competition; however, there are ways to distinguish yourself from others so that customers keep coming back to your prerolls.

How to increase your preroll sales

The cannabis market is very competitive, especially with prerolls. There is a large variety available to consumers, so it can be difficult to make your prerolls stand out from the rest. We are here to offer you the opportunity to learn how to stand out from the rest with a strong brand presence.

To increase the sales of your high quality prerolls, it is essential to create a strong brand presence that markets your prerolls for you. Brand communities are groups of people who recognize your product, can attest to its unique attributes, and share this passion with others. Various studies have shown that brand communities drastically increase the value and awareness of your brand.

It can be difficult to include powerful branding with prerolls because there is not a lot of room on the physical product to communicate your brand to your customers. Rolling with filter tips that display your brand will set your joints apart from others, while setting up a brand community that allows the joints to market themselves.

The power of branding your prerolls

It has been shown by many studies that well branded cannabis products create a higher purchase intent, leading to more sales and stronger brand loyalty. Repeat customers make your life easier, and with unique joints that hit well, customers will continue to return.

Brand awareness increases the perceived quality of your product, so customers are more likely to be cognizant of the effort you put into creating high quality joints. It isn't easy to brand joints because there isn't a lot of physical space to add branding without adding inks and dyes that affect their quality. 

Communicate high-quality joints

High-quality joints are more rare these days - it's easy for companies to take the extra clippings from harvest and hide the low-quality behind the walls of paper in a cheap preroll. However, people have learned that low-quality bud leads to a lower-quality high. Low quality bud often leaves the user anxious, can be overpowering, and does not hit smoothly (physically and mentally). This leads to people rolling their own joints with higher-quality bud, or simply by buying higher-quality prerolls.

So, how do you communicate to your customers that you only use the highest-quality bud for your top-tier joints?

Branding with custom joint filters

When a customer purchases your joints, ideally, they will be aware of your company and proud of it. The best brands are well known because they have set themselves apart from others with quality and consistency. The quickest, most rewarding method of drawing in customers willing to pay a higher price for your joints is to imprint your logo or letter on the face of the joint's filter. 

It is crucial to communicate your brand's quality and the effort that went into crafting such a beautiful joint to your customers. As shown in the study discussed above, brand awareness leads to higher perceived quality, and our high quality filter tips are the perfect way to communicate your brand to your customers while they enjoy your crafted joints.

Perks of fully custom joint filters

Customers appreciate joints that hit smoothly, don't overheat as they are hit, and don't make their hands smell. Our filter tips are made of 100% food-grade silicone, so they are top tier for joints. They are also grippy, which allows you to roll your prerolls more quickly and consistently.

Our basic custom joint filters allow you to set the logo or letter on the opening of the joint. We can also set the size, color, and even the taper of the filter if you are interested in rolling cones. The most intricate customization we can add is words or designs along the curved edge of the joint filter, where you can add the name of your company, logo, or even a short message for your customers. 

All of these unique customizations can be accessed through our customization request form. If you would rather opt for a simpler design, check out our premade custom 7.5 mm joint filters. We offer bulk discounts, and we will work with you through the full design phase, so if in doubt, fill out the form or send us an email with any questions.

Wrap up

If you are looking to significantly increase the sales of your prerolls, it is crucial to increase brand awareness. Brand awareness leads to a higher perceived product value, a higher rate of customer return, and a customer base that will spread your product because of its recognizability.

Custom joint filters facilitate powerful brand awareness by differentiating your prerolls from all others. People will recognize the effort and quality that you use to roll the perfect joint, and your joints will be unrivaled.